Veggie World

Goal

The primary objective of TSCH Agency was to actively showcase and promote the "I Love Fruit & Veg From Europe" project during the Veggie World trade shows in 2022 and 2023, aiming to raise awareness and engage the audience with the initiative's message of promoting European fruits and vegetables.

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Solution

In 2022, TSCH Agency curated an engaging experience for visitors by organizing cooking sessions and product tastings at the Veggie World event. This immersive approach allowed attendees to experience the versatility and flavors of European produce, effectively promoting the project's objectives. In 2023, the agency shifted focus towards gathering valuable feedback through a questionnaire, while also providing participants with fresh fruits and promotional materials, ensuring a memorable and interactive experience.

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Results

The efforts of TSCH Agency at Veggie World yielded significant results. In 2022, the event attracted a total of 2,850 visitors, providing extensive exposure for the "I Love Fruit & Veg From Europe" project and generating enthusiasm among attendees. The following year, in 2023, the event maintained its impact with 2,500 attendees actively engaging with the project through feedback and experiencing firsthand the benefits of healthy food consumption. Overall, TSCH Agency successfully accomplished their goal of promoting the project, raising awareness, and establishing meaningful connections at both Veggie World trade shows.

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