Overview

“Red Gold from Europe: Your organic and sustainable choice!” is a three-year project co-funded by the European Union targeting Denmark, Germany, the Netherlands, and Sweden. The main aims are to increase awareness and recognition of the EU quality scheme on organic production and the EU organic logo and to communicate the quality, food safety, sustainability, taste, and versatility of European organic canned tomatoes.

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Goal

The primary goal was to increase awareness and recognition of the EU organic scheme and the EU organic logo while promoting the quality and sustainability of Red Gold Organic Canned Tomatoes in Germany.

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Strategy

1. Social Media Organic and Paid Activities: Managing and published ads on Instagram, Facebook Google Ads.

2. Influencer Marketing: Collaboration with influencers to create engaging content.

3. Content Creation: Developing and publishing regular posts and daily Instagram stories to boost engagement.

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Results (so far)

Instagram and Facebook Ads:

- Total Impressions: 188,062

- Ads Published: 24

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Google Ads:

- Total Impressions: 42,466 (4 PPC ads and 1 Google Display Ad)

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Social Media Content:

- Total Impressions/Views: 192,231

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Influencer Marketing:

- Influencers Involved: 7

- Content Generated: 50 pieces

- Total Impressions: 100,000+

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These efforts have significantly increased the visibility and recognition of Red Gold Organic Canned Tomatoes, showcasing their quality and sustainability across multiple EU countries.

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