I Love Fruit & Veg from Europe

Goal

The goal of this project was to orchestrate a remarkable press event that would effectively introduce and promote the "I Love Fruit & Veg from Europe" initiative to a carefully selected audience of food influencers, lifestyle journalists, and fitness enthusiasts.

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Solution

To ensure an unforgettable experience, we chose the perfect location in Zurich, the renowned restaurant The Artisan - Kitchen & Urban Garden. This venue perfectly aligned with the project's values, emphasizing artisanal craftsmanship, regional growers and producers, and organic gardens shared with local residents. A special menu, curated exclusively for the press event, showcased the promoted products from the "I Love Fruit & Veg from Europe" project. We meticulously crafted the event program, incorporating engaging giveaways that enhanced the guests' experience. Each attendee received a thoughtfully curated goodie bag containing promoted products, educational materials about the project, and personalized gifts.

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Results

The press event successfully hosted 80 attendees, including influential Swiss food, lifestyle, and fitness influencers, as well as esteemed food and lifestyle journalists. The event generated an impressive number of over 240 content pieces, including posts and stories shared by the guests. The overwhelmingly positive feedback received from attendees showcased the event's success in creating a buzz and generating excitement around the "I Love Fruit & Veg from Europe" project.

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