I Love Fruit & Veg from Europe

Overview

“I Love Fruit & Veg from Europe” is a three-year project in Switzerland, co-funded by the European Union, aimed at promoting and educating on the sustainability and consumption of fresh fruits and vegetables across Europe. This campaign has brought together a strong community, celebrating fresh European produce through various engaging activities and collaborations.

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Goal

The primary goal was to promote and educate on the sustainability and consumption of fresh European fruits and vegetables.

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Strategy

1. Pre-Event Organization: Hosted a memorable pre-event with over 100 participants.

2. Blogger Partnerships: Collaborated with 15 Swiss food bloggers to create engaging content.

3. Point-of-Sale Locations: Set up 6 locations across Switzerland to increase visibility.

4. Press Tours: Conducted two press tours in Italy to highlight European produce.

5. Event Participation: Attended Veggie World twice to reach a wider audience.

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Results

- Total Impressions: 1,150,000

- Influencer Collaborations: 24

- Mentions: 1,284

- Content Generated: 1,200 pieces

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The “I Love Fruit & Veg from Europe” campaign successfully wrapped up with significant milestones, fostering a strong community eager to explore and celebrate fresh European produce. The collaboration with influencers, bloggers, and participation in events has notably increased awareness and consumption of fresh fruits and vegetables across Switzerland.

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