Goal

The primary goal was to increase Fold's brand visibility and customer interaction by managing their TikTok account, providing Instagram consultancy, training their in-house team, and developing a comprehensive social media strategy.

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Strategy

1. TikTok Management: Created and curated engaging content tailored to the bakery's audience.

2. Instagram Consultancy: Advised on best practices, content strategies, and engagement techniques.

3. In-House Training: Empowered Fold's team with skills and knowledge for sustainable social media management.

4. Strategic Development: Developed a comprehensive strategy to increase brand visibility and customer interaction.

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Results

Instagram:

 - Total Impressions: 700,000

 - Followers Increase: 2,800

 - Engagement Increase: 120%

 - Link Clicks Increase: 370%

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TikTok:

 - Views: 270,000

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These results showcase the effective collaboration between our agency and Fold, leading to significant growth in their online engagement and visibility.

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