Di Lella, a family-owned business headquartered in Ticino, Switzerland, specializes in creating and distributing premium fresh pasta products. Emphasizing sustainability and innovation, they supply a wide range of pasta delicacies throughout Switzerland. Our project aimed to boost their eCommerce sales through enhanced visual storytelling and increased engagement on Instagram.
Goal
Boost eCommerce sales by improving visual storytelling and increasing engagement on Instagram through an organic strategy.
Strategy
1. Organic Content on Instagram: Focused on creating and publishing daily content that resonated with Di Lella's audience.
2. Instagram Stories: Leveraged stories to communicate directly with the audience, promoting Di Lella’s online shop.
Results
- Total Impressions: <100,000
- Engagement Increase: 85%
- Account Reach Increase: 230%
By utilizing a purely organic content approach on Instagram, our agency successfully enhanced Di Lella's visual storytelling, leading to increased engagement and a broader reach for their eCommerce platform.
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DONE!
