Today, we are going to be talking about the hype around pop singer Charli XCX's new album Brat and how you can get in on the action.    

On the 7th of June, 2024 pop sensation Charli XCX released her new album Brat. The cover was very simple: the word brat in black on a lime green background. The album was a smash hit and the internet went crazy over it. It quickly became a trend to post pictures online of green objects (from binbags to bicycles) and say they are "so brat". This is a great trend for businesses, as it is simple and enables anyone to participate.    

For instance, ASDA posted a slideshow on their TikTok of their employees in their uniforms, which are also a bright green with the caption 'serving our community and brat since 1965', with a song from the album in the background. Furthermore, a cafe posted a video of them making a matcha drink, with 'brat' written on the cup, to promote the good quality and bright colour of their matcha. Likewise, a food artist in Ireland went viral for creating the 'Bratwurst', which is a play on words with a German type of sausage. He made a hotdog in a lime green bun, with brat printed on it. There are many different ways for you to promote your products just by utilising the colour green and having music from the album in your video.    

Social media management companies and other B2B businesses can also get involved in this trend. For example, one company posted a video of them 'bratifying the office' which shows employees printing off the album cover and sticking it up around their office. Another company named Social Allies posted a video of one of their powerpoints showing a colour scheme, where one of the colours is lime green. The caption reads 'Its a brat summer at Social Allies too'.    

Participating in these trends help convey that your company is a fun workplace and that you know about current trends.    

This is important to promote, especially for social media based businesses, but it is good for any B2B company to come across as knowledgeable on current affairs. There are many more niche trends relating to the album, and the best way to find what fits with your business is to research and follow Brat and Charli XCX on TikTok, which will lead you to the more niche topics.    

Another great way to hop on the Brat bandwagon is to do a TikTok dance to one of the songs. A dance to the song Apple off the album has gone viral, with even Charli XCX herself doing the dance. It was created by Kelley Heyer, who has also uploaded a simple tutorial on how to do the dance. If any of your employees enjoy dancing, you can make a quick TikTok of them doing the dance and add a Brat-related caption. This is another fun and simple way for any company to join in.    

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Key Takeaways

- Anything Brat Green and Charli XCX are super viral right now

- Participating in current trends conveys a positive workplace environment

- Follow larger trends on TikTok to find the more niche ones which may relate more to your brand

- Doing viral TikTok dances are a quick and easy way for companies to join in on trends

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