Today we are going to show you some content ideas for global supermarket chain Aldi UK ’s TikTok, which you can also apply to your own business.    

Firstly, Aldi posts frequently on TikTok, which is great. They get a lot of views, but their likes don’t always reflects the view count, which could mean that some viewers may not engage with their content. This could be for several reasons, one of them being not appealing to TikToks younger user base.    

One idea of how they could change this is to make their account seem more authentic and “human”. They often post videos of the shop and their products, but they usually don’t feature anyone in it. They could boost engagement by including employees in the videos, so the account comes across as less corporate. They could have some of their employees doing challenges or trends, or just fooling around, because people love seeing others have fun. This gives the business a face and these videos are more likely to end up on the For You Page.    

It’s good to feature the same employees frequently, so they become recognisable to viewers and enables the viewers to form a bond with the TikTokers, and therefore the company. For this reason, they should also be charismatic and enjoy being on camera. The chosen employees should actually be friends and have chemistry. Nothing is worse than watching people awkwardly make videos with people they don’t really know, which will be obvious to viewers.    

Furthermore, Aldi often posts recipes, which is a great idea for their business. Usually, they just show the cooking process with music in the background, however I think they could add a voiceover and subtitles. Especially if the person speaking is charismatic, this will make viewers watch the video for a longer amount of time which is good for the algorithm.    

A lot of Gen Z get bored easily, so the voiceover makes the video more engaging.    

The person doing the voiceover (or even better showing their face in the video) could be one of the aforementioned employees that are often in videos, or also a cooking influencer. Especially if that person has a big reach on TikTok, this could be a great way to reach more people. If those viewers like or even just know the person featured, they are more likely to engage. A lot of influencers will be happy to collaborate, because they also gain new viewers from working with brands.    

Also, in our opinion, Aldi spends too much time trying to make their TikToks look nice. They often choose fancy fonts and colours for the texts. This makes them come across less authentic and more polished, which isn’t great for appealing to younger viewers.  When a lot of Gen Z make TikToks, they usually add the default font (if text is needed) and leave the colour white or black. The important thing is that it is legible, otherwise we would advise against changing the text around. This simple trick makes things easier for you and your business, while simultaneously makes your videos more appealing and look less robotic.    

‍

Key Takeaways    

- Humanise your brand by featuring employees in videos

- Authenticity and chemistry is key between those on camera

- Adding voiceovers and subtitles to simple videos can help make videos more engaging

- Featuring influencers from your niche is great to gain more reach

- Don’t try too hard when adding text

‍